As Google came down from the peak of Internet Mountain with new search engine rules in its hands, it found we had all built a golden idol in the image of a mobile website. It announced that mobile-friendliness will now be a stronger indicator of a page’s ranking, and that, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” There was much rejoicing.
But seriously, what does this whole mobile thing mean for your website?
Let’s look at some statistics for a moment.
Nearly 50 percent of all searches are now from mobile sources.
It has been shown in several studies that mobile sites convert at a way higher level than desktop sites.
The new search rules are built to level the playing field: small businesses are set to benefit the most.
Surprisingly, about half of the companies on the Fortune 500 were not prepared for the change, so if you’re not ready, you’re in good company.
We know you’re sitting there (odds are, on your phone) saying to yourself,
“Alright blog guys, I get it: mobile responsive websites are important. The same ol’ SEO practices aren’t going to work anymore. What do I do now?”
We’re glad you asked.
Step 1. If you haven’t already started thinking about finding an affordable SEO package for yourself, you should reach out to our specialists. If your site is not optimized for your audience, then the effort to make it work for mobile won’t matter because it won’t be reaching anyone in the first place.
Step 2. Decide on a mobile responsive website or a mobile customized website.
What does this mean?
A responsive site will be set up to work with each type of mobile browser with a set of rules so that it not only optimizes for each specific type of browser, but it is also optimized for each specific type of resolution: the size of your website on mobile is important – you don’t want your audience to have to scroll left, right, left, right, up and up and down and around every time they want to engage with your site.
A customized site means that you will have a separate site for each individual mobile browser and resolution.
Initially, it may be cheaper to set up several customized sites. However, because of inevitable future changes in search engine ranking tools and changes to mobile browsers, it will be cheaper in the long run to set up a single site that is optimized for each situation.
With a fully responsive site, the next time Google descends from its meeting with the Internet Gods with new rules for us to follow, you will only have to update one site as opposed to many custom sites.
Step 3. Test, prod, and try. Give the site a dress rehearsal. Knowing that more conversions come from mobile sites than anything else, make sure that you have the customer’s experience in mind. Ask people to check it out! Ask a pro (like us) for some help. Check out Google’s recommendations for mobile browsing. Okay, so Step 3 is a lot of small steps. They’re all important though.
Step 4. Take a moment to test your website for mobile responsiveness. Head over to Google’s Mobile-Friendly Test and type in your website. If it comes back with an “awesome” then you’re well on your way. If it doesn’t, go back to step one.
Mobile really is the new normal. And when it comes to Google’s rules, either get on board, or be left behind, clutching a lonely raft in the middle of the endless blue internet with not a bird overhead or land in sight.
Lastly, if you are looking a new (mobile-friendly) website for just $95, check out our Web Leasing Packages